Welcome to the July issue of The Exponential Executive.

In this Issue

	Unlearn or Die
	Meet This Month's Curve Jumpers
	The Future of Reading

In Other News

This past month I have had articles appear in Marq Magazine describing twelve ways nanotechnology is impacting our lives today, as well as an opinion piece published in the Minneapolis Star Tribune explaining why medical advances will soon force policy makers to make some unpleasant choices regarding the future of Social Security and Medicare.

On a separate note, I've also published a variety of articles outlining how technology is continuing to transform a variety of fields, including the aging, advertising, agriculture, automobile, education, health care , military and paper industries. As always, if you're involved in one of these industries I invite to click on the related link.

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Unlearn or Die

Mark Twain once wrote that "It ain't what a man knows that makes him a fool. It's what he knows that just ain't so." On a slightly more intellectual level, the ancient Chinese philosopher Lao Tsu wrote: "To attain knowledge, add things every day. To attain wisdom, substract things every day."

In essense, both men are emphasizing the importance of "unlearning." The concept of unlearning is so important that I have now started a new website dedicated exclusively to the idea; and, in the first month alone, I have written not once but twice about how our unwillingness to unlearn can literally result in death.

Now, not all cases of unlearning are quite so drastic but I do believe there is a great for all of us to unlearn, including everything from how we learn and read to how people shoot free-throws.

I encourage invite you to visit the site at www.unlearning101.com and find out what else you might need to unlearn. Who knows it could end up saving your life.

Meet This Month's Curve Jumpers

What do BMW, Mars (the chocolate company), cutting-edge advertisers and the CIA all have in common? The answer: They have all learned how to jump the curve. To read more about how each company or organization has embraced the "exponential executive" ideal, just click on the associated link.

The Future of Reading

Reading. Most of us do it every day and it is so ingrained from such an early age that it is difficult to imagine that there is another way of doing it. Yet, there is. If you're interested in learning more about this intriguing new method, read on.